Why White is so “in” Right Now


The all-white look is nothing new. Looking back through history, we can see it in places such as Greece and Japan, among others. White walls and white decor have been a pretty big deal for centuries, and why shouldn’t they be? There are any number of ways one can decorate with the color white, but why do we want to? What are we drawn to in this smorgasbord of color? I’m going to take a few stabs in the dark at why I think white is so “in” right now. At the end, I hope you’ll share your own thoughts.


The Image of “Clean”


When it comes to white, I often hear it associated with the word “clean.” Take, for instance, the Eco-Feu Montreal Wall Mount Fireplace. In looking at it, I would say it has a very clean appearance. With its straight lines, glass face and stark, white border, this fireplace feels pristine.

Perhaps this is a direct correlation to the fact dirt shows up so easily on white surfaces. I know I go way too long without dusting around my home, and this certainly shows up more readily on my white and black surfaces than it does on any other color.

So, is white more clean? Or is it a trick of the mind, perhaps harkening back to time spent in hospitals with their antiseptic designs? White certainly doesn’t specifically mean clean. My office, with its white walls and desk, is a far cry from clean, when compared to my wife’s office with its vibrant colors. Still, though, that feeling of “clean” cannot be denied when it comes to white decor.


Bring on the Light


The color white is really good at one thing, which may actually tie into my first point: It makes things brighter.

A room full of dark paintings and furniture can come to life when joined by a white vase or a white rug or something really cool like the Broadway Freestanding Bio Ethanol Fireplace - Anywhere Fireplace.

White reflects light, almost glowing thanks to any light source in the area. Heck, even walking from a well-lit room with dark designs into a well-lit white room can be a bit blinding.

There’s something to be said for natural light, and white plays very well with it, whether it’s your walls, a piece of art or a bouquet of flowers.


Ease of Decoration


One of my biggest reasons for enjoying the color white when decorating is because of how easy it makes things.

A white wall is akin to a canvas, waiting to have art or furniture placed on it. A dark, leather chair placed up against a white wall makes for a great bit of contrast.

Alternatively, one could place white decor against dark colors. A fireplace like the Bio-Blaze Oviedo Wall Mount Bio Ethanol Fireplace hanging on a vibrant red or blue wall would absolutely pop. It would immediately become the center of attention.

Not all decor needs to be about the walls. A nice floor piece would go well next to a wooden futon or bench. The Nu-Flame Cristallo Glass Pillar Stainless Steel Tabletop Fireplace would look great between a sofa and loveseat made with a natural wood. It would also stand out well on an end table.

Thanks to the way colors work so well with white, creating a room with a truly special look becomes a piece of cake.


Going Contemporary


They say white gives things a more “modern” look. What does that mean to you? To me, it simply says it’s in style. But, I can see where they’re coming from.

In white, the Tectum Freestanding Bio Ethanol Fireplace is like a work of art. The fire is a bright orange, a nice complement to the thick white frame. With its straight lines, it has that modern feel, and I don’t think it would be quite as successful in any other color.

Perhaps the “modern” concept comes from simply looking at design inspirations from periods past. At the end of the last century, everything was so bright. The ‘80s were full of neon and the ‘90s embraced dark colors. In the mid century, things were similar to today’s styles, but, instead of white, used pastels or those weird shades of green and yellow.

Now, we have stripped color away, to some extent. Perhaps in order to give it more meaning. This idea of modern is dramatic, in a way. It says “I’m not quite like what has come before.” Pieces like the Eco-Feu Olympia Biofuel Fireplace can hang on a wall and represent a modern concept, rather than just being another decoration.


The Apple Effect

Hear me out on this one. Apple, the makers of the iPod, iPhone and overpriced computers, made white incredibly popular.

When they started putting out their products, people followed suit. This was most noticeable in the car industry, with folks buying more and more white cars, making it the most popular color for several years.

Apple used the color to good effect, as it fit in with some of the things we’ve previously discussed, namely giving things that modern feel. It makes for a good aesthetic.

It’s only natural that, over time, this might have leaked into our living rooms. I know I’ve got a whole bunch of white stuff, and I wouldn’t be surprised if I was more than a little influenced by my love of Apple’s mobile products.

Still, though, maybe that one’s a bit of a stretch. If you don’t want to follow me on this idea, I won’t be offended. Something to think about, though!



White is awesome, but not necessarily on its own. Like many other design concepts, colors work well together, and pretty much everything works well with white. It just makes things feel brighter and happier.

Personally, I’m a big fan of mixing darks and lights. A red wall with white accents would be something you might find in my dream house. We’ll see what the wife thinks about that, though.

What are your thoughts on white? Is it still “in” for you? Let us know in the comments!

Previous Post Next Post

  • Candace Osmond